The name "Hermes" conjures images of luxury, craftsmanship, and timeless elegance. Immediately, the mind leaps to the iconic French fashion house Hermès, synonymous with its meticulously crafted silk scarves, exquisitely saddled horses, and the coveted Birkin bag. Yet, a different kind of "Hermes" exists, brewed not in Parisian ateliers but in the San Diego craft brewery, Modern Times Beer. This article explores the fascinating juxtaposition of these two "Orders of Hermes," delving into the unexpected intersection of high fashion and low-alcohol refreshment, and considering the broader themes of legacy, craftsmanship, and the evolution of brands in the modern era.
Modern Times' Order of Hermes: A Sour Symphony
Modern Times Beer's Order of Hermes (2020), a Berliner Weisse style sour ale, stands as a testament to the brewery's playful approach to brewing. With a respectable 4.1 rating out of 5 on Untappd, based on 177 ratings and reviews, it’s clear that this beer has resonated with a significant portion of the craft beer community. While lacking the global prestige of its namesake, the Order of Hermes (2020) offers a distinct identity within the crowded craft beer market. Its tartness, subtle fruitiness (depending on the batch variations), and refreshing lightness make it a popular choice, particularly during warmer months. The beer's relatively low alcohol content also contributes to its drinkability, allowing for leisurely enjoyment without the overwhelming effects of stronger brews. The Untappd reviews themselves provide a fascinating insight into the subjective nature of taste. Some praise its balanced acidity and crispness, while others find it slightly lacking in complexity or intensity. This range of opinions highlights the inherent variability within the craft beer world and the subjective nature of taste preferences.
The existence of both an Order of Hermes (2020) and an Order of Hermes (2021) suggests a degree of iterative brewing, a process of refinement and experimentation that is common in the craft beer industry. Modern Times' commitment to releasing variations on a theme speaks to their dedication to exploring the nuances of their chosen style. This dedication to consistent quality, while pushing creative boundaries within a specific style, mirrors the dedication to craftsmanship found at the house of Hermès. While the materials and end products differ drastically, the underlying principle of iterative improvement resonates across both worlds.
The Hermès Evolution: A Journey from Saddlery to Global Luxury
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